A story’s flow and rhythm determines how it sustains the audience’s interest throughout its duration. Storytellers must be able to pull a story back or move it forward when needed. In some cases, improving a digital story’s pacing requires deciding which parts of the story can be omitted. This ensures that the story’s pacing is as natural as possible. There are a number of visual and audio effects that can help establish a digital story’s pacing. Quick visual effects and upbeat music, for instance, suggest urgency and excitement. Meanwhile, slower music can suggest drama and contemplation.