The role and status of journalism, as well as mass media, has undergone changes over the last two decades, together with the advancement of digital technology and publication of news on the Internet. This has created a shift in the consumption of print media channels, as people increasingly consume news through e-readers, smartphones, and other electronic devices. News organizations are challenged to fully monetize their digital wing, as well as improvise on the context in which they publish in print. Newspapers have seen print revenues sink at a faster pace than the rate of growth for digital revenues.
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