"Labubu craze" refers to the global hype surrounding toy figures of the character Labubu, a sharp-toothed "elf" with a mischievous smile, which gained popularity primarily through the influence of social media and sales in blind box packaging. The trend, which originated in Asia and also spread to the Netherlands, led to significant attention on platforms like TikTok and Instagram, and significant growth for the company that produces the figures, Pop Mart.
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