A film's genre will influence the use of filmmaking styles and techniques, such as the use of flashbacks and low-key lighting in film noir; tight framing in horror films; or fonts that look like rough-hewn logs for the titles of Western films.
In addition, genres have associated film scoring conventions, such as lush string orchestras for romantic melodramas or electronic music for science fiction films. Genre also affects how films are broadcast on television, advertised, and organized in video rental stores
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