In filmmaking, a pitch is a concise verbal (and sometimes visual) presentation of an idea for a film or TV series generally made by a screenwriter or film director to a film producer or studio executive in the hope of attracting development finance to pay for the writing of a screenplay. The expression is borrowed from "sales pitch". A pitch is used throughout different stages of production, such as casting and distribution, as well as to urge film producers to further fund a project.
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