After announcing the return of Ektachrome at the beginning of 2017, Eastman Kodak CMO Steven Overman told The Kodakery podcast, "we are investigating Kodachrome, looking at what it would take to bring that back". Although the statement generated widespread media interest, it was subsequently conceded by an official at Kodak Alaris (which would be responsible for its production and sale) that the return of Kodachrome was probably impractical (due to the difficulty in restoring the now-dismantled infrastructure needed to support it) and therefore unlikely.
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