An ASMR video
The most popular source of stimuli reported by subjects to be effective in triggering ASMR is video. Videos reported being effective in triggering ASMR generally fall into two categories: intentional and unintentional.
Intentional media is created by those known as "ASMRtists" to deliberately trigger ASMR in viewers and listeners.
Unintentional media is that made for other reasons, often before attention was drawn to the phenomenon in 2007, but which some subjects discover to be effective in triggering ASMR.
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