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Filmmaking also takes place outside of the mainstream and is commonly called independent filmmaking. Since the introduction of DV technology, the means of production have become more democratized and economically viable. Filmmakers can conceivably shoot and edit a film, create and edit the sound and music, and mix the final cut on a home computer. 

However, while the means of production may be democratized, financing, traditional distribution, and marketing remain difficult to accomplish outside the traditional system