Video footage is the smudge-faced Cinderella of the art world. While sculpture, painting and photography get glammed up to be fawned upon by countless admirers at the ball, video’s invitation is all-too-often overlooked because it seems too pretentious or confusing. Yet such a blinkered view negates the fact that video artists are some of the most important creatives working today, and the medium is going from strength to strength. In many ways moving footage is the perfect means of satire and critique of our modern, media-obsessed age, being one of the youngest major artforms around by some degree. Term referring to art employing videotape as its medium. As a flexible technique, it encompasses a considerable range of styles, approaches, and intentions, as well as varied presentation formats. Like performance art, video art gives its practitioners the opportunity to exploit duration in combination with the spatial concerns that have always been at the heart of visual arts.
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