"Digital storytelling" is a relatively new term which describes the new practice of everyday people who use digital tools to tell their 'story'. Digital stories often present in compelling and emotionally engaging formats, and can be interactive. The term "digital storytelling" can also cover a range of digital narratives (web-based stories, interactive stories, hypertexts, and narrative computer games); It is sometimes used to refer to film-making in general, and as of late, it has been used to describe advertising and promotion efforts by commercial and non-profit enterprises.
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