Film title design is a term describing the craft and design of motion picture title sequences. Since the beginning of the film form, it has been an essential part of any motion picture. Originally a motionless piece of artwork called title art, it slowly evolved into an artform of its own. In the beginning, main title design consisted of the movie studio's name and/or logo and the presentation of the main characters along with the actor's names, generally using that same artwork presented on title cards. Most independent or major studio had their own title art logo used as the background for their screen credits and they used it almost exclusively on every movie that they produced. A main title designer is the designer of the movie title. The manner in which title of a movie is displayed on screen is widely considered an art form. It has often been classified as motion graphics, title design, title sequences and animated credits. The title sequence is often presented through animated visuals and kinetic type while the credits are introduced on screen.
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