Although not widely known in the United States, T-Series, an Indian music label and film production company, has the most-watched YouTube channel in the world. The channel gains over 100,000 subscribers a day and is about to become the most-subscribed channel on YouTube.
And thanks to a rapidly growing online Indian viewer base and increasing international interest, its rise is not likely to slow anytime soon.
While T-Series may be thriving in the internet age, it began far before the internet became popular. The company was founded in the early 1980s by Gulshan Kumar, previously a fruit-juice seller, as a cassette tapes operation. It rose from issuing pirated recordings to producing film music for Bollywood blockbusters
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