Sponsored film, or ephemeral film, as defined by film archivist Rick Prelinger, is a film made by a particular sponsor for a specific purpose other than as a work of art: the films were designed to serve a specific pragmatic purpose for a limited time. Many sponsored/ephemeral films are also orphan works since they lack copyright owners or active custodians to guarantee their long-term preservation.
The genre is composed of advertising films, educational films, industrial videos, training films, social guidance films, and government-produced films. While some may borrow themes from well-known film genres such as western film and comedies, what defines them is a sponsored rhetoric to achieve the sponsor's goals, rather than those of the creative artist.
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