november 15, 2021

Viva Hollandia

 

 

Match cuts form the basis for continuity editing, such as the ubiquitous use of match on action. Continuity editing smooths over the inherent discontinuity of shot changes to establish a logical coherence between shots. Even within continuity editing, though, the match cut is a contrast both with cross-cutting between actions in two different locations that are occurring simultaneously, and with parallel editing, which draws parallels or contrasts between two different time-space locations. 





 

november 11, 2021

Hybrid art house

 

LAWKI–Alive from MU Hybrid Art House on Vimeo.

Worldwide, we watch a billion hours of online videos. Per. Day. Games, music, news, make-up, asmr, vlogs, documentaries, tutorials, interviews, reviews, challenges, and cat videos of course! 500 hours of videos on YouTube alone are uploaded every minute. With LAWKI–Alive, the third iteration of Life As We Know It, ARK reduces this unimaginable amount of digital imagery into an intuitive dynamic live stream powered by an AI and the movements of visitors. Smartly indexed search results provide new associative visual stories in ten different languages. The result is an overwhelming stream of images of what is on the minds of people from Boston to Bangalore. The separation between world and screen disappears, we are in MU, but also everywhere and nowhere at the same time.

Ir. Wouda steampumpstation

 

 

 The ir. D.F. Wouda Steam Pumping Station (ir. D.F. Woudagemaal) is a pumping station in the Netherlands, and the largest still operational steam-powered pumping station in the world. On October 7, 1920 Queen Wilhelmina opened the pumping station. It was built to pump excess water out of Friesland, a province in the north of the Netherlands. In 1967 the 47 years old coal furnaces were converted to run on heavy fuel oil. It has a pumping capacity of 4,000 m3/min (1,100,000 U.S. gal/min). The pumping station is currently used to supplement the existing pumping capacity of the J.L. Hooglandgemaal in Stavoren in case of exceptionally high water levels in Friesland, which usually happens a few times each year. 


 




november 10, 2021

📼 Laterna Magica


 

The oldest magic lantern, as far as we know, is located in Leiden, the Netherlands, in the Museum Boerhaave. The projector was made about 1720 by the Dutch instrument maker Jan van Musschenbroek and was once the property of Willem Jacob ‘s Gravesande, professor of physics at the University of Leiden. After his death in 1742 the university bought with foresight his whole collection. The purchase price of the projection lantern was one hundred guilders. By this purchase the Leids Fysisch Kabinet (Physical Cabinet, Leiden) got the best and most complete collection of scientific instruments in the world. About 250 objects from this Cabinet, among them the magic lantern, have been preserved. Together they form one of the most important collections of the Museum Boerhaave. 


 

Rio Tinto

 

A cold open (also called a teaser sequence) is a narrative technique used in television and films. It is the practice of jumping directly into a story at the beginning of the show before the title sequence or opening credits are shown. In television, this is often done on the theory that involving the audience in the plot as soon as possible will reduce the likelihood of their switching from a show during the opening commercial. A cold open may also be used to recap events in previous episodes or storylines that will be revisited during the current episode. 


 

november 07, 2021

And action

 

 

Advancements in computer-generated imagery (CGI) have made it cheaper and easier to create action sequences and other visual effects that required the efforts of professional stunt crews in the past. However, reactions to action films containing significant amounts of CGI have been mixed, as films that use computer animations to create unrealistic, highly unbelievable events are often met with criticism. While action has long been a recurring component in films, the "action film" genre began to develop in the 1970s along with the increase of stunts and special effects. Common tropes of the genre include explosions, car chases, fistfights and shootouts. 


 

november 05, 2021

Lightbulbs

 

 

Light is necessary to create an image exposure on a frame of film or on a digital target (CCD, etc.). The art of lighting for cinematography goes far beyond basic exposure, however, into the essence of visual storytelling. Lighting contributes considerably to the emotional response an audience has watching a motion picture. The increased usage of filters can greatly impact the final image and affect the lighting.

november 03, 2021

Cool neighbourhood

 

 

Meanwhile, the neighborhood refrigerators are becoming a real movement. In the video letter from director Ilja Willems, Kymme Williams-Davis, owner of a small shop and one of the first to put a refrigerator on the street, talks about how the refrigerators appeared on the streets during the lockdown. For her, they symbolize the resilience of New Yorkers and they give her hope that New York, just like after 9/11, will manage to get out of this crisis: “New York ain't dead.” 



 

november 02, 2021

Dutch Design Week

 

 

A virtual festival experience. This platform offers exposure to a large international audience for all design professionals, graduates and organizations coming from every corner on the planet. Visitors can choose to join a tour around topics like the New Intimacy, Future Cities, Connected Living or Sustainable Products, or make their own selection and stroll/scroll through the DDW 



 

 

november 01, 2021

Lllanes : Asturias

 

 

The increasingly rare industry term "short subject" carries more of an assumption that the film is shown as part of a presentation along with a feature film. Short films are often screened at local, national, or international film festivals and made by independent filmmakers with either a low budget or no budget at all. They are usually funded by film grants, nonprofit organizations, sponsor, or personal funds. Short films are generally used for industry experience and as a platform to showcase talent to secure funding for future projects from private investors, a production company, or film studios. They can also be released with feature films, and can also be included as bonus features on some home video releases.


Imagine Holland

 

 

Slicing of images A more recent tool in digital image editing software is the image slicer. Parts of images for graphical user interfaces or web pages are easily sliced, labeled and saved separately from whole images so the parts can be handled individually by the display medium. This is useful to allow dynamic swapping via interactivity or animating parts of an image in the final presentation. 


 




Testtrailer

 

 

Three different digital soundtrack systems for 35 mm cinema release prints were introduced during the 1990s. They are: Dolby Digital, which is stored between the perforations on the sound side; SDDS, stored in two redundant strips along the outside edges (beyond the perforations); and DTS, in which sound data is stored on separate compact discs synchronized by a timecode track on the film just to the right of the analog soundtrack and left of the frame (sound-on-disc). Because these soundtrack systems appear on different parts of the print, one movie can contain all of them, allowing broad distribution without regard for the sound system installed at individual theatres. 


 

oktober 30, 2021

Price of Gold

 

 

The Academy Awards, popularly known as the Oscars, are awards for artistic and technical merit in the film industry. They are regarded as the most prestigious and significant awards in the entertainment industry worldwide. Given annually by the Academy of Motion Picture Arts and Sciences (AMPAS), the awards are an international recognition of excellence in cinematic achievements, as assessed by the Academy's voting membership. The various category winners are awarded a copy of a golden statuette as a trophy, officially called the "Academy Award of Merit", although more commonly referred to by its nickname, the "Oscar". 



 

oktober 27, 2021

Tuschinski Theater

 

 

Theater Tuschinski, officially Pathé Tuschinski, is a movie theater located in the city of Amsterdam, in the Netherlands. It is situated in the city centre near the Rembrandt Square. The movie theater was founded during the Roaring Twenties. It is included in the list of Rijksmonuments of the Netherlands.[It was elected the most beautiful cinema in the world by Time Out. The main auditorium hosts many premieres of Dutch, American and European films. 



 


 

oktober 26, 2021

Metz Moselle

 

 

A remake is a film, or occasionally a television series, video game, or similar form of entertainment, that is based upon and retells the story of an earlier production in the same medium—e.g., a "new version of an existing film". A remake tells the same story as the original but uses a different cast, and may alter the theme or change the story's setting. A similar but not synonymous term is reimagining, which indicates a greater discrepancy between a movie and the movie it is based on. 



 

oktober 21, 2021

Design babies

 

 

In film, a match cut is a cut from one shot to another where the composition of the two shots are matched by the action or subject and subject matter. For example, in a duel a shot can go from a long shot on both contestants via a cut to a medium closeup shot of one of the duellists. The cut matches the two shots and is consistent with the logic of the action. This is a standard practice in film-making, to produce a seamless reality-effect. 

 



 

 

oktober 19, 2021

Denver Aquarium

 

 

 Live sound mixing is the blending of multiple sound sources by an audio engineer using a mixing console or software. Sounds that are mixed include those from instruments and voices which are picked up by microphones (for drum kit, lead vocals and acoustic instruments like piano or saxophone and pickups for instruments such as electric bass) and pre-recorded material, such as songs on CD or a digital audio player. Individual sources are typically equalised to adjust the bass and treble response and routed to effect processors to ultimately be amplified and reproduced via a loudspeaker system

 



 

 

oktober 16, 2021

Driving in Havana

 

 

A tracking shot is any shot where the camera follows backward, forward or moves alongside the subject being recorded. In cinematography, the term refers to a shot in which the camera is mounted on a camera dolly that is then placed on rails – like a railroad track. As a result, this type of shot is often referred to as a dolly shot. A handheld steadycam or gimbal may also be used for smaller scale productions. The camera is then pushed along the track while the scene is being filmed or moved manually when using a handheld rig. The technique is often used to follow a subject that would otherwise leave the frame (ergo, it is often called a following shot), such as an actor or vehicle in motion. In this spirit, any conveyance, such as a motorized vehicle like a car, may also be used to create 

 

a tracking shot.



oktober 13, 2021

Modern Art

 

 

And that’s all films are. Just an extension of childhood, where everybody wants to be freer, everybody wants to be powerful, everybody wants to be so overwhelmingly attractive that there’s just no doing anything about it. Or everybody wants to have comradeship and to be understood. ~ Marlon Brando



 

oktober 11, 2021

Van Abbe museum

 

 

The film editor works with the raw footage, selecting shots and combining them into sequences which create a finished motion picture. Film editing is described as an art or skill, the only art that is unique to cinema, separating filmmaking from other art forms that preceded it, although there are close parallels to the editing process in other art forms such as poetry and novel writing. Film editing is often referred to as the "invisible art" because when it is well-practiced, the viewer can become so engaged that they are not aware of the editor's work. 



oktober 10, 2021

Rendez vous: ABBA


 

 

Computer-generated imagery (CGI) is the application of computer graphics to create or contribute to images in art, computer animation and VFX in films, television programs, shorts, commercials, and videos. The images may be dynamic or static, and may be two-dimensional (2D), although the term "CGI" is most commonly used to refer to the 3-D computer graphics used for creating characters, scenes and special effects in films and television, which is described as "CGI animation".
The evolution of CGI led to the emergence of virtual cinematography in the 1990s, where the vision of the simulated camera is not constrained by the laws of physics. Availability of CGI software and increased computer speeds have allowed individual artists and small companies to produce professional-grade films.
The term virtual world refers to agent-based, interactive environments, which are now created with CGI.




oktober 06, 2021

National park: Yellowstone

 

 

Making a movie is one of the greatest accomplishments in the world. As a filmmaker, taking your movie idea from script to screen is beyond challenging. In an effort to realize your cinematic vision, you may spend months and years and pushing past obstacles to make it happen. And during the process you will learn more about yourself, your craft and the business than you ever imagined.




oktober 04, 2021

Schmallenberg

 

 

In film and video, a cutaway is the interruption of a continuously filmed action by inserting a view of something else. It is usually followed by a cut back to the first shot. A cutaway scene is the interruption of a scene with the insertion of another scene, generally unrelated or only peripherally related to the original scene. The interruption is usually quick, and is usually, although not always, ended by a return to the original scene. The effect is of commentary to the original scene, frequently comic in nature. 


 

oktober 02, 2021

Projector

 

 

Although usually more expensive than film projectors, high-resolution digital projectors offer many advantages over traditional film units. For example, digital projectors contain no moving parts except fans, can be operated remotely, are relatively compact and have no film to break, scratch or change reels of. They also allow for much easier, less expensive, and more reliable storage and distribution of content. All-electronic distribution eliminates all physical media shipments. There is also the ability to display live broadcasts in theaters equipped to do so. 


 

 

oktober 01, 2021

100 video projects

 


Formally Trained as an avant-garde, abstract expressionist painter, Stan Herd went on to become something a little different — an earthworks artist who takes fields where crops are grown and turns them into sprawling canvases on which he makes art of his own. It has been said about him: “Herd is an unusual artist. His medium is the earth itself; his palette consists of soil, wheat, sunflowers, and corn; his brush is a tractor; and his images can be seen only from an airplane.”

 


 

Silverstone railwaystation

 

Dutch avant-garde filmmaker Joris Ivens described its audiovisual aims: To render the half-musical impressions of factory sounds in a complex audio world that moved from absolute music to the purely documentary noises of nature. In this film every intermediate stage can be found: such as the movement of the machine interpreted by the music, the noises of the machine dominating the musical background, the music itself is the documentary, and those scenes where the pure sound of the machine goes solo


 

To the Top (of Winterberg)

 

 

Forced perspective is a technique which employs optical illusion to make an object appear farther away, closer, larger or smaller than it actually is. It manipulates human visual perception through the use of scaled objects and the correlation between them and the vantage point of the spectator or camera. It has uses in photography, filmmaking and architecture. 


 

Lofoten islands

 

 

In filmmaking, a long take (also called continuous take or continuous shot) is a shot with a duration much longer than the conventional editing pace either of the film itself or of films in general. Significant camera movement and elaborate blocking are often elements in long takes, but not necessarily so. The term "long take" should not be confused with the term "long shot", which refers to the distance between the camera and its subject and not to the temporal length of the shot itself. The length of a long take was originally limited to how much film the magazine of a motion picture camera could hold, but the advent of digital video has considerably lengthened the maximum potential length of a take. 


 

september 30, 2021

Praneet Soi: painter

 

I

Interviews can be unstructured, free-wheeling and open-ended conversations without predetermined plan or prearranged questions. One form of unstructured interview is a focused interview in which the interviewer consciously and consistently guides the conversation so that the interviewee's responses do not stray from the main research topic or idea.  Interviews can also be highly structured conversations in which specific questions occur in a specified order. They can follow diverse formats; for example, in a ladder interview, a respondent's answers typically guide subsequent interviews, with the object being to explore a respondent's subconscious motives. Typically the interviewer has some way of recording the information that is gleaned from the interviewee, often by keeping notes with a pencil and paper, or with a video or audio recorder. Interviews usually have a limited duration, with a beginning and an ending. 


 

september 28, 2021

Ore mine

 

 

An industrial video may be used for: Marketing, communicating to potential clients the value of services or products. Customers, such as a video that explains how to use a product Fundraising, such as for informing potential investors about the merits of a company, or generating capital for a charitable cause. Corporations, such as a video that shares a CEO's vision with his employees, or a video that warns employees against improper ethical behavior. Industrial videos have become more prevalent in the market than industrial films because of the lower cost of producing video content. 


 

september 25, 2021

Sea of Rocks

 

 

Most nature documentary films or television series focus on a particular species, ecosystem, or scientific idea (such as evolution). Although most take a scientific and educational approach, some anthropomorphise their subjects or present animals purely for the viewer's pleasure. Although almost all have a human presenter, the role varies widely, ranging from explanatory voice-overs to extensive interaction or even confrontation with animals. Most nature documentaries are made for television and are usually of 45 to 50 minutes duration, but some are made as full-length cinematic presentations. 

 

september 24, 2021

Sauerland journey

 

 

A film distributor is responsible for the marketing of a film. The distribution company may be the same with, or different from, the production company. Distribution deals are an important part of financing a film. The distributor may set the release date of a film and the method by which a film is to be exhibited or made available for viewing; for example, directly to the public either theatrically or for home viewing (DVD, video-on-demand, download, television programs through broadcast syndication etc.). A distributor may do this directly, if the distributor owns the theaters or film distribution networks, or through theatrical exhibitors and other sub-distributors. A limited distributor may deal only with particular products, such as DVDs or Blu-ray, or may act in a particular country or market. The primary distributor will often receive credit in the film's credits, one sheet or other marketing material. 


 

 

september 22, 2021

Filmmaking with a drone

 

 

The international drone film festival. InAir.Amsterdam is a prestigious international drone film competition. Amazing screenings. New genres. Innovative cinema. Amsterdam embraces aerial cinematography. New perspectives on: Art, Nature, News, Documentaries, Sports and the Unknown. InAir Amsterdam will celebrate world's best aerial cinematography on May 2nd, 2018. Besides a film competition InAir is also an experience and a symposium. 

 



 

 

september 21, 2021

Sauerland pictures

 

 

Live action (or live-action) is a form of cinematography or videography that uses photography instead of animation. Some works combine live-action with animation to create a live-action animated film. Live-action is used to define film, video games or similar visual media. Photorealistic animation, particularly modern computer animation, is sometimes erroneously described as "live-action" as in the case of some media reports about Disney's 2019 remake of The Lion King. According to the Cambridge English Dictionary, live action "[involves] real people or animals, not models, or images that are drawn, or produced by computer".


september 20, 2021

World pressfoto.

 

 

World Press Photo Foundation is an independent, non-profit organization based in Amsterdam, Netherlands. Founded in 1955, the organization is known for holding an annual press photography contest. Since 2011, World Press Photo has organized a separate annual contest for journalistic multimedia productions, and, in A primary objective of the organization is to support professional photojournalism on a wide international scale through the World Press Photo Academy. It aims to stimulate developments in photojournalism, encourage the transfer of knowledge, help develop high professional standards in visual journalism and promote a free and unrestricted exchange of information. 


 

september 14, 2021

Altstadt Arnsberg Sauerland

 

 

 

A re-cut trailer, or retrailer is a mashup video that uses footage from a movie or its original trailers to create a completely new context or one different from the original source material. The mashups are parody trailers that derive humor from misrepresenting original films: for instance, a film with a murderous plot is made to look like a comedy, or vice versa. They became popular on the Internet in 2005. 


 

september 12, 2021

North Amsterdam

 

 

 

The main purpose of publicity stills is to help studios advertise and promote their new films and stars. Studios therefore send those photos along with press kits and free passes to as many movie-related publications as possible so as to gain free publicity. Such photos were then used by newspapers and magazines, for example, to write stories about the stars or the films themselves. Hence, the studio gains free publicity for its films, while the publication gains free stories for its readers. 

 


 

 

september 10, 2021

Cinema experience

 

 

Experience is the process through which conscious organisms perceive the world around them. Experiences can be accompanied by active awareness on the part of the person having the experience, although they need not be. 

Experience is the primary subject of various subfields of philosophy, including the philosophy of perception, the philosophy of mind, and phenomenology. 

 


 

september 09, 2021

North Brabants Museums

 

 

Art film producers usually present their films at special theaters (repertory cinemas or, in the U.S., art-house cinemas) and at film festivals. The term art film is much more widely used in North America, the United Kingdom, and Australia, compared to the mainland Europe, where the terms auteur films and national cinema (e.g. German national cinema) are used instead. Since they are aimed at small, niche-market audiences, art films rarely acquire the financial backing that would permit large production budgets associated with widely released blockbuster films. Art film directors make up for these constraints by creating a different type of film, one that typically uses lesser-known film actors (or even amateur actors), and modest sets to make films that focus much more on developing ideas, exploring new narrative techniques, and attempting new film-making conventions. 

 



september 07, 2021

Nature on fire

 

 

Many contemporary activists now utilize new tactics through the Internet and other information and communication technologies (ICTs), also known as Internet activism or cyber-activism. Some scholars argue that many of these new tactics are digitally analogous to the traditional offline tools of contention.

 Other digital tactics may be entire new and unique, such as certain types of hacktivism. Together they form a new "digital repertoire of contention" alongside the existing offline one. The rising use of digital tools and platforms by activists has also increasingly led to the creation of decentralized networks of activists that are self-organized and leaderless, or what is known as franchise activism. 

 



 

 

Dali in Holland

 

Surrealist cinema is a modernist approach to film theory, criticism, and production with origins in Paris in the 1920s. The movement used shocking, irrational, or absurd imagery and Freudian dream symbolism to challenge the traditional function of art to represent reality. Related to Dada cinema, Surrealist cinema is characterized by juxtapositions, the rejection of dramatic psychology, and a frequent use of shocking imagery. Philippe Soupault and André Breton’s 1920 book collaboration Les Champs Magnétiques is often considered to be the first Surrealist work, but it was only once Breton had completed his Surrealist Manifesto in 1924 that ‘Surrealism drafted itself an official birth certificate.’
 Films include Un Chien Andalou and L'Age d'Or by Buñuel and Salvador Dalí; Buñuel went on to direct many more films, never denying his surrealist roots.Ingmar Bergman said "Buñuel nearly always made Buñuel films".


 

Never released film of Mata Hari

 

 

The exotic dancer uses her contacts in European high society, along with her seductive charm, to collect military secrets during the war. She successfully plays both sides against each other until at last her deceptions catch up with her. In addition to being an exotic dancer and mistress, was the Frisian also a spy for the Germans? The program Other Times is looking for the answer. The episode features footage of the David Carradine-directed feature film about Mata Hari, which was thought to have been lost. Partly due to a lack of finances and the death of Carradine, the film was never finished.


 

 

september 03, 2021

Paper Tales

 

 

 

Visual arts education is the area of learning that is based upon the kind of art that one can see, visual arts—drawing, painting, sculpture, printmaking, and design in jewelry, pottery, weaving, fabrics, etc. and design applied to more practical fields such as commercial graphics and home furnishings. Contemporary topics include photography, video, film, design, and computer art. Art education may focus on students creating art, on learning to criticize or appreciate art, or some combination of the two.


Dutch openairmuseum

 

 

 

A docudrama (or documentary drama) is a genre of radio and television programming, feature film, and staged theatre, which features dramatized re-enactments of actual events. On stage, it is sometimes known as documentary theatre. In the core elements of its story a docudrama strives to adhere to known historical facts, while allowing a greater or lesser degree of dramatic license in peripheral details, and where there are gaps in the historical record. Dialogue may include the actual words of real-life people, as recorded in historical documents. Docudrama producers sometimes choose to film their reconstructed events in the actual locations in which the historical events occurred. A docudrama, in which historical fidelity is the keynote, is generally distinguished from a film merely "based on true events", a term which implies a greater degree of dramatic license; and from the concept of "historical drama", a broader category which may also encompass entirely fictionalized action taking place in historical settings or against the backdrop of historical events. As a portmanteau, docudrama is sometimes confused with docufiction. However, unlike docufiction—which is essentially a documentary filmed in real time, incorporating some fictional elements—docudrama is filmed at a time subsequent to the events portrayed. 


 




september 01, 2021

Puppy near Guggenheim

 

 

The terms fade-out (also called fade to black) and fade-in are used to describe a transition to and from a blank image. This is in contrast to a cut where there is no such transition. A dissolve overlaps two shots for the duration of the effect, usually at the end of one scene and the beginning of the next, but may be used in montage sequences also. Generally, but not always, the use of a dissolve is held to indicate that a period of time has passed between the two scenes. Also, it may indicate a change of location or the start of a flashback.



Openair village

 

 

A film school is any educational institution dedicated to teaching aspects of filmmaking, including such subjects as film production, film theory, digital media production, and screenwriting. Film history courses and hands-on technical training are usually incorporated into most film school curricula. Technical training may include instruction in the use and operation of cameras, lighting equipment, film or video editing equipment and software, and other relevant equipment. Film schools may also include courses and training in such subjects as television production, broadcasting, audio engineering, and animation.


De Nieuwe Kerk

 

 

 A screenplay, or script, is a written work by screenwriters for a film, television program, or video game. These screenplays can be original works or adaptations from existing pieces of writing. In them, the movement, actions, expression and dialogues of the characters are also narrated. A screenplay written for television is also known as a teleplay. 



Palace on the Dam

 

 

Since the advent of home video in the early 1980s, most major films have followed a pattern of having several distinct release windows. A film may first be released to a few select cinemas, or if it tests well enough, may go directly into wide release. Next, it is released, normally at different times several weeks (or months) apart, into different market segments like rental, retail, pay-per-view, in-flight entertainment, cable, satellite, or free-to-air broadcast television. The distribution rights for the film are also usually sold for worldwide distribution. The distributor and the production company share profits and manage losses.


augustus 27, 2021

The Garden of Earthly Delights

 

 

Experimental film, experimental cinema, or avant-garde cinema is a mode of filmmaking that rigorously re-evaluates cinematic conventions and explores non-narrative forms or alternatives to traditional narratives or methods of working. Many experimental films, particularly early ones, relate to arts in other disciplines: painting, dance, literature and poetry, or arise from research and development of new technical resources. While some experimental films have been distributed through mainstream channels or even made within commercial studios, the vast majority have been produced on very low budgets with a minimal crew or a single person and are either self-financed or supported through small grants. Experimental filmmakers generally begin as amateurs, and some use experimental films as a springboard into commercial film-making or transition into academic positions. The aim of experimental filmmaking may be to render the personal vision of an artist, or to promote interest in new technology rather than to entertain or to generate revenue, as is the case with commercial films. 

 

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augustus 24, 2021

Cafe 't Sluisje

 

 

 The establishing shot is one that provides a view of all the space in which the action is occurring. Its theory is that it is difficult for a viewer to become disoriented when all the story space is presented before him. The establishing shot can be used at any time as a reestablishing shot. This might be necessary when a complex sequence of cuts may have served to disorient the viewer. One way of preventing viewer disorientation in editing is to adhere to the 180-degree rule. The rule prevents the camera from crossing the imaginary line connecting the subjects of the shot. Another method is the eye-line match. When shooting a human subject, he or she can look towards the next subject to be cut to, thereby using the former's self as a reference for the viewer to use while locating the new subject within the set. With the establishing shot, 180-degree rule, eye-line match, and the previously discussed match on action, spatial continuity is attainable. However, if wishing to convey a disjointed space, or spatial discontinuity, aside from purposefully contradicting the continuity tools, one can take advantage of crosscutting and the jump cut.