Joop Geesink

Joop Geesink (The Hague, April 28, 1913 - Amsterdam, May 13, 1984) was a famous Dutch film producer. He is best known for his work with dolls. Best known is his creation of Joop Geesink Loeki the Lion which cheered over 30 years the advertising of the Dutch television.

He began his career as a set designer for the Dutch theater revues. Soon he became interested in film and animation especially with Marten Toonder (known by the stories of Tom Puss and Oliver B. Bumble), he established a filmstudio . Marten Toonder focused on cartoons and Joop Geesink loved dolls movies. The partnership lasted from March 1942 to March 1943.

Campers & more

 

 

The Motion Picture Association (MPA) is an American trade association representing the five major film studios of the United States, as well as the video streaming service Netflix. Founded in 1922 as the Motion Picture Producers and Distributors of America (MPPDA) and known as the Motion Picture Association of America (MPAA) from 1945 until September 2019,[3] its original goal was to ensure the viability of the American film industry.

Unnavigable river

River engineering is the process of planned human intervention in the course, characteristics, or flow of a river with the intention of producing some defined benefit. People have intervened in the natural course and behaviour of rivers since before recorded history—to manage the water resources, to protect against flooding, or to make passage along or across rivers easier. From Roman times, rivers have been used as a source of hydropower. From the late 20th century, river engineering has had environmental concerns broader than immediate human benefit and some river engineering projects have been concerned exclusively with the restoration or protection of natural characteristics and habitats.

Spectacle Exhibition

The Swiss artist Jean Tinguely (1925–1991) played a key role in the rise of kinetic art in the fifties. With over a hundred machine sculptures, most of which are in working order, paired with films, photos, drawings, and archive materials, the presentation takes the public on a chronological and thematic journey of Tinguely’s artistic development and ideas, from his love of absurd play to his fascination for destruction and ephemerality.

 

Northern Lights (Aurora Borealis) in Tromsø.

An aurora, sometimes referred to as a polar light or northern light, is a natural light display in the sky, predominantly seen in the high latitude (Arctic and Antarctic) regions. Auroras are produced when the magnetosphere is sufficiently disturbed by the solar wind that the trajectories of charged particles in both solar wind and magnetospheric plasma, mainly in the form of electrons and protons, precipitate them into the upper atmosphere (thermosphere/exosphere), where their energy is lost. The resulting ionization and excitation of atmospheric constituents emits light of varying colour and complexity. The form of the aurora, occurring within bands around both polar regions, is also dependent on the amount of acceleration imparted to the precipitating particles. Precipitating protons generally produce optical emissions as incident hydrogen atoms after gaining electrons from the atmosphere. Proton auroras are usually observed at lower latitudes.

King of Cowboys

Thomas Edwin Mix (born Thomas Hezikiah Mix; January 6, 1880 – October 12, 1940) was an American film actor and the star of many early Western movies between 1909 and 1935. Mix appeared in 291 films, all but nine of which were silent movies. He was Hollywood's first Western megastar and is noted as having helped define the genre for all cowboy actors who followed.

Ice-sailing

An ice boat (often spelled as "iceboat") is a boat or purpose-built framework similar in functional design to a sail boat but fitted with skis or runners (skates) and designed to run over ice instead of through (liquid) water. Ice yachting is the sport of sailing and racing iceboats. Sail-able ice is known in the sport as "hard water" versus sailing on liquid or "soft" water. A related sport, land sailing, utilizes a configuration with an iceboat-like fuselage or frame equipped with wheels instead of runners. Iceboats commonly used for racing are usually only for one person, but several classes of two-seat and multiple-seat iceboats are more or less common. On some boats, a "side car" can be fitted to take others along for a ride.

The DP

A cinematographer or director of photography (sometimes shortened to DP or DOP) is the chief over the camera crews working on a film, television production or other live action piece and is responsible for making artistic and technical decisions related to the image. The study and practice of this field is referred to as cinematography. Some filmmakers say that the cinematographer is just the chief over the camera and lighting, and the director of photography is the chief over all the photography components of film, including framing, costumes, makeup, and lighting, as well as the assistant of the post producer for color correction and grading.

The cinematographer selects the camera, film stock, lens, filters, etc., to realize the scene in accordance with the intentions of the director. Relations between the cinematographer and director vary; in some instances the director will allow the cinematographer complete independence; in others, the director allows little to none, even going so far as to specify exact camera placement and lens selection. Such a level of involvement is not common once the director and cinematographer have become comfortable with each other; the director will typically convey to the cinematographer what is wanted from a scene visually, and allow the cinematographer latitude in achieving that effect.

EL EMPLEO / THE EMPLOYMENT

This short film written by Argentine artist Patricio Plaza and directed by Santiago Grasso provides a strong message on work, alienation and how each of us takes part in a system in which people exploit other people, helping an unfair system continue functioning.

The highlight of the short lies of course in its acid humor, and how it creatively replaces objects with human beings that are being used as such. To transmit a sense of alienation slow visual rhythm and audio pace are used (except for the street scene), together with de-saturated colors, expressionless characters with black eyes (many of the characters remain static) and monotonous background ambient sound.

 

 

Drowned city

Reimerswaal is a lost city in the Netherlands.

The present-day municipality of Reimerswaal is named after this city, which was granted city rights in 1374. The city was destroyed by repeated floods, and the last citizens left in 1632. Nothing remains. It was located north of the current municipality, on the east end of the Oosterschelde, on land which is now called the Verdronken Land van Reimerswaal ("Drowned Land of Reimerswaal").

 

Picasso's Guernica

A still life is a work of art depicting mostly inanimate subject matter, typically commonplace objects which may be either natural (food, flowers, dead animals, plants, rocks, or shells) or man-made (drinking glasses, books, vases, jewelry, coins, pipes, and so on). With origins in the Middle Ages and Ancient Graeco-Roman art, still-life painting emerged as a distinct genre and professional specialization in Western painting by the late 16th century, and has remained significant since then. Still life gives the artist more freedom in the arrangement of elements within a composition than do paintings of other types of subjects such as landscape or portraiture. Early still-life paintings, particularly before 1700, often contained religious and allegorical symbolism relating to the objects depicted. Some modern still life breaks the two-dimensional barrier and employs three-dimensional mixed media, and uses found objects, photography, computer graphics, as well as video and sound

Amsterdam as filmlocation

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A filming location is a place where some or all of a film or television series is produced, in addition to or instead of using sets constructed on a movie studio backlot or soundstage. In filmmaking, a location is any place where a film crew will be filming actors and recording their dialog. A location where dialog is not recorded may be considered as a second unit photography site. Filmmakers often choose to shoot on location because they believe that greater realism can be achieved in a "real" place; however, location shooting is often motivated by the film's budget. Many films shoot interior scenes on a sound stage and exterior scenes on location.

It is often mistakenly believed that filming "on location" takes place in the actual location in which its story is set, but this is not necessarily the case.

Capital of Norway: Oslo

A film treatment (or simply treatment) is a piece of prose, typically the step between scene cards (index cards) and the first draft of a screenplay for a motion picture, television program, or radio play. It is generally longer and more detailed than an outline (or one-page synopsis), and it may include details of directorial style that an outline omits. Treatments read like a short story, but are told in the present tense and describe events as they happen.

Crystals

CRYSTAL can be experienced in Eindhoven. The permanent artwork consists out of hundreds of LED-crystals which brighten when people touch them. Designer Daan Roosegaarde calls them “Lego from Mars”. The name refers not only to its futuristic design, but also to its endless potential to play.
The Crystals are placed in a black tunnel at the Natlab, the place where Einstein once worked, where Philips produced its lightbulbs, and the first CD was presented. 

CRYSTAL is a perfect match, the Crystals are white geometric shapes with LEDs inside. The local floor has a magnetic field which allows the Crystals to light-up. CRYSTAL is therefore one of the latest innovations in light. 

I Daniel Blake

A 59 year old carpenter recovering from a heart attack, befriends a single mum and her two kids as they navigate their way through the kafkaesque impersonal benefits system. With equal amounts of humour, warmth and despair. Heartfelt and emotional until the end

I, Daniel Blake is a 2016 British-French drama film directed by Ken Loach and written by Loach's frequent collaborator Paul Laverty. The film stars Dave Johns, Hayley Squires, Dylan McKiernan, and Briana Shann.

It won the Prix du public at the 2016 WAMA film festival in Poland.

It won the Palme d'Or at the 2016 Cannes Film Festival l.

Frame by Frame

When the Taliban ruled Afghanistan, taking a photo was a crime. After the regime fell from power in 2001, a fledgling free press emerged and a photography revolution was born. Now, as foreign troops and media withdraw, Afghanistan is left to stand on its own, and so are its journalists. Set in a modern Afghanistan bursting with color and character, FRAME BY FRAME follows four Afghan photojournalists as they navigate an emerging and dangerous media landscape – reframing Afghanistan for the world, and for themselves. Through cinema verite, intimate interviews, powerful photojournalism, and never-before-seen archival footage shot in secret during the Taliban regime, the film connects audiences with four humans in the pursuit of the truth.

Dutch Dark Chapter

 

Early documentary films, originally called "actuality films", lasted one minute or less. Over time, documentaries have evolved to become longer in length, and to include more categories; some examples being: educational, observational, and docufiction. Documentaries are very informative and are often used within schools, as a resource to teach various principles. Social-media platforms (such as YouTube) have provided an avenue for the growth of the documentary-film genre. These platforms have increased the distribution area and ease-of-accessibility; thereby enhancing the ability to educate a larger volume of viewers, and broadening the reach of persons who receive that information. 

 

VR-movie theatre

 Most 2016-era virtual realities are displayed either on a computer monitor, a projector screen, or with a virtual reality headset (also called head-mounted display or HMD). HMDs typically take the form of head-mounted goggles with a screen in front of the eyes. Some simulations include additional sensory information and provide sounds through speakers or headphones. Virtual Reality actually brings the user into the digital world by cutting off outside stimuli. In this way user is solely focusing on the digital content.

Virtual reality environment can be captured using 360° stereoscopic spherical video and 360x360 surround sound from professional VR video cameras. The users can emerge in the virtual reality environment using head-mounted displays.

Im Memoriam : Manuel

Manuel is a fictional character from the BBC sitcom Fawlty Towers. Played by Andrew Sachs, he is one of the most iconic characters in British comedy history. He reappeared for a small sketch with John Cleese in We Are Most Amused in November 2008.

Manuel himself appeared on the audio adaptations of Fawlty Towers as a linking narrator, explaining things from his point of view, when the series was released in audio format. The first two episodes released did not feature him at all, as the dialogue was edited and short burst of piano music would indicate a change of scene. However, when the whole series was re-released, they were re-edited with Manuel's linking commentary.

Loving Vincent

The art form of film is different from painting. Painting is one particular moment in time, frozen. Film is fluid, seeming to move through space and time. So first we had a Painting Design team spent one-year re-imagining Vincent’s painting into the medium of film. These paintings along with the storyboard and Computer Generated Layout Animatic formed the basis on which to plan our live action shoot.

All the characters in Loving Vincent are performed by real actors either on specially constructed sets, designed to look like Vincent’s paintings, or against Green Screens with the Loving Vincent Design Paintings composited in through a live view system on the set.

The live action material was then combined with Computer Animation for elements such as birds, horses, clouds and blowing leaves and composited together with the Design Paintings to create the Reference Material for the Painting Animation.

 

A Pretty Dutch Town

Dordrecht filmed from the Wijnhaven and Voorstraatshaven canal, which flows into the river Maas. In the background is the Grote Kerk visible and (sailing) boats along the shore. This film from 1910 is coloured by stencilling.

Film from the collection of Cinema Museum (London), restored by EYE Filmmuseum.

Evidence: the film

EVIDENCE
Evidence is an 8 minute 35mm film authored by Godfrey Reggio, during his term as director of Fabrica - a new school founded by Benetton - and a student collaborator, Angela Melitopulos. the film was shot in Rome during March 1995 and edited by Miroslav Janek, a collaborator of Fabrica, with music by composer Philip Glass.

Evidence looks into the eyes of children watching television - in this case Walt Disney’s "Dumbo". Though engaged in a daily routine, they appear drugged, retarded, like the patients of a mental hospital. Evidence is about the behavior of children watching television - an activity whose physiological aspects have been overlooked in the current controversy surrounding television.

Video as Evidence

Video captured by citizens and activists can be instrumental in drawing attention to human rights abuses, calling for investigations and advocating for change. But many filmers want their videos to do more: they want their footage to expose abuse and help bring about justice. However, the quality of citizen video and other content rarely passes the higher bar needed to function as evidence in a court of law.

The Video as Evidence Field Guide provides basic and advanced practices activists can use to increase the likelihood that their footage can serve as evidence in criminal and civil justice processes, for advocacy, and by the media. It also aims to help activists and lawyers better collaborate on capturing and collecting valuable video evidence.
Download the guide for free at http://vae.witness.org/

Usage of metadata

French avant garde

The avant-garde are people or works that are experimental, radical, or unorthodox, with respect to art, culture, and society. It may be characterized by nontraditional, aesthetic innovation and initial unacceptability, and it may offer a critique of the relationship between producer and consumer.

The avant-garde pushes the boundaries of what is accepted as the norm or the status quo, primarily in the cultural realm. The avant-garde is considered by some to be a hallmark of modernism, as distinct from postmodernism.

Early stop motion

Stop motion (hyphenated stop-motion when used as an adjective) is an animation technique that physically manipulates an object so that it appears to move on its own. The object is moved in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a fast sequence. Dolls with movable joints or clay figures are often used in stop motion for their ease of repositioning. Stop motion animation using plasticine is called clay animation or "clay-mation". Not all stop motion requires figures or models; many stop motion films can involve using humans, household appliances and other things for comedic effect. Stop motion using objects is sometimes referred to as object animation.

Colored stencil film

Each frame of an extra print of the black-and-white film to be colored was rear-projected onto a sheet of

frosted glass, as in rotoscoping. An operator used a blunt stylus to trace the outlines of areas of the projected image that were to be tinted one particular color. The stylus was connected to a reducing pantograph that caused a sharp blade to cut corresponding outlines through the actual film frame, creating the stencil for that color in that frame. This had to be done for each individual frame, and as many different stencil films had to be made as there were different colors to be added. Each of the final projection prints was matched up with one of the stencil films and run through a machine that applied the corresponding dye through the stencil. This operation was repeated using each of the different stencils and dyes in turn.

Dutch Cinema Trailer - The Curious World of Hieronymus Bosch

Marketing a film
When a new film is made, it has to be advertised like any other new product, to let people know it exists and to encourage them to go to the cinema to see it.
The advertising of a film is known as film promotion or film marketing and the people who are responsible for this are the distribution company, so–called because they distribute (give out) the films to the cinemas and distribute the promotional material around the country.

The way in which a film is promoted can have a huge effect on whether or not it is successful. Films are expensive to make and if the public do not buy tickets at the box office to see the film, a lot of money will be lost.

 

It's all about Sensation

Crash is a 1996 British-Canadian psychological thriller film written and directed by David Cronenberg based on J. G. Ballard's 1973 novel of the same name. It tells the story of a group of people who take sexual pleasure from car crashes, a notable form of paraphilia.

The film generated considerable controversy upon its release and opened to mixed and highly divergent reactions from critics. While some praised the film for its daring premise and originality, others criticized its combination of graphic sexuality and violence. It premiered at the Cannes Film Festival, where it won the Special Jury Prize, considered the third-most prestigious prize of the festival.
As a photographic print is the positive made from its negative, so also the positive of self-crashing is arranging for a disaster to occur on the highway, and then watching the carnage from a preselected observation post. Disasters other than on the highway may be arranged — catastrophic fires, for example. For those members of the general public who have a touch of sadomasochism in them, disaster as an unrehearsed event is often a large part of the appeal of entertainment stunts and sports, from the circus to stock-car racing.

Garden of Earthly Delights

Here’s how the Dutch animators behind this project explain what’s unfolding before your eyes:

[We] cleared the original landscape of the middle panel of Bosch’s painting and reconstructed it into a hallucinatory 4K animation. The creatures that populate this indoor playground embody the excesses and desires of 21st century Western civilization. Consumerism, selfishness, escapism, the lure of eroticism, vanity and decadence. All characters are metaphors for our society where loners swarm their digital dream world. They are symbolic reflections of egos and an imagination of people as they see themselves – unlike Bosch’s version, where all individuals more or less look the same. From a horny Hello Kitty to a coke hunting penis snake. From an incarnate spybot to headless fried chickens. These characters, once precisely painted dream figures, are now digitally created 3D models. All of them have been given their own animation loop to wander through the landscape. By placing them altogether in this synthetic fresco, the picture is never the same. What the animation and Bosch’s triptych have in common is that you’ll hardly be able to take it all in, you can watch it for hours.

Moving Image Research Collections

In support of the mission of the University of South Carolina, Moving Image Research Collections (MIRC) preserves films and videos produced outside the American feature film industry, making them available to present and future audiences.

For more information about MIRC's history and holdings, visit our Collections page. Search for individual items in our Reference Catalog, or browse the collections in our finding aid repository.

Watch thousands of videos online on MIRC's Digital Video Repository.

Flying saucers

Science fiction film (or sci-fi) is a genre that uses speculative, fictional science-based depictions of phenomena that are not fully accepted by mainstream science, such as extraterrestrial lifeforms, alien worlds, extrasensory perception and time travel, along with futuristic elements such as spacecraft, robots, cyborgs, interstellar travel or other technologies. Science fiction films have often been used to focus on political or social issues, and to explore philosophical issues like the human condition. In many cases, tropes derived from written science fiction may be used by filmmakers ignorant of or at best indifferent to the standards of scientific plausibility and plot logic to which written science fiction is traditionally held.

The Women Of Nollywood

Film-making in Nigeria is divided largely along regional, and marginally ethnic and religious lines. Thus, there are distinct film industries – each seeking to portray the concern of the particular section and ethnicity it represents. However, there's the English-language film industry which is a melting pot for filmmaking and filmmakers from most of the regional industries.

Funkel Berlin

LED stands for light emitting diode and is a solid-state semiconductor device. Only recently, LED’s of sufficient power have become available to make practical LED film lighting possible. LED’s are extremely efficient but are still limited in overall light output when compared to any of the other light sources.
LED’s are by nature monochromatic, producing only a single wavelength of light. So the challenge of LED lighting has been in creating a full spectrum white light. This can be done in two ways, either by combining the light of red, green and blue emitting LED’s, or with white LED’s whereby the visible white light is actually created by phosphors that are excited by an ultra-violet emitting LED.

Ootmarsum

In 1932, Kodak introduced another new format, 8 mm, now called "Standard 8" or "Regular 8", which put four frames into the area occupied by one standard 16 mm frame. The film usually came in 16 mm wide "Double 8" form, which ran through the camera in two passes (one in each direction) and was slit in half after processing. The "Straight 8" variant came already cut to 8 mm width. In either case, the amount of film stock used per frame was again reduced by 75%. This finally brought home movies within the reach of the average family. The smaller format also made possible smaller and more portable cameras and projectors.

The introduction of Kodachrome color reversal film for 16 mm in 1935, and for 8 mm in 1936, facilitated home color cinematography. The availability of reversal film, both black-and-white and Kodachrome, was very important to the economics of home movie-making because it avoided the expense of separate negatives and positive prints.

Peterhof St Petersburg

The historical period drama is a film genre in which stories are based upon historical events and famous people. Some historical dramas are docudramas, which attempt an accurate portrayal of a historical event or biography, to the degree that the available historical research will allow.

Cinemakers:Stopmotion

Stop motion (hyphenated stop-motion when used as an adjective) is an animation technique that physically manipulates an object so that it appears to move on its own. The object is moved in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a fast sequence. Dolls with movable joints or clay figures are often used in stop motion for their ease of repositioning. Stop motion animation using plasticine is called clay animation or "clay-mation". Not all stop motion requires figures or models; many stop motion films can involve using humans, household appliances and other things for comedic effect. Stop motion can also use sequential drawing in a similar manner to traditional animation, such as a flip book. Stop motion using objects is sometimes referred to as pixilation or object animation.

Jutland

 

 

  

Image stabilization (IS) is a family of techniques that reduce blurring associated with the motion of a camera or other imaging device during exposure. Generally, it compensates for pan and tilt (angular movement, equivalent to yaw and pitch) of the imaging device, though electronic image stabilization can also compensate for rotation. It is used in image-stabilized binoculars, still and video cameras, astronomical telescopes, and also smartphones, mainly the high-end. With still cameras, camera shake is a particular problem at slow shutter speeds or with long focal length (telephoto or zoom) lenses. With video cameras, camera shake causes visible frame-to-frame jitter in the recorded video. In astronomy, the problem of lens-shake is amplified by variation in the atmosphere, which changes the apparent positions of objects over time.

Palm Sunday

The concept of tradition, as the notion of holding on to a previous time, is also found in political and philosophical discourse. For example, it is the basis of the political concept of traditionalism, and also strands of many world religions including traditional Catholicism. In artistic contexts, tradition is used to decide the correct display of an art form. For example, in the performance of traditional genres (such as traditional dance), adherence to guidelines dictating how an art form should be composed are given greater importance than the performer's own preferences. A number of factors can exacerbate the loss of tradition, including industrialization, globalization, and the assimilation or marginalization of specific cultural groups. In response to this, tradition-preservation attempts have now been started in many countries around the world, focusing on aspects such as traditional languages. Tradition is usually contrasted with the goal of modernity and should be differentiated from customs, conventions, laws, norms, routines, rules and similar concepts.

Vincent poem by Poe

Horror film is a film genre that seeks to elicit a negative emotional reaction from viewers by playing on their fears. Inspired by literature from authors like Edgar Allan Poe, Bram Stoker, and Mary Shelley, horror films have existed for more than a century. The macabre and the supernatural are frequent themes, and may overlap with the fantasy, supernatural fiction and thriller genres.

Horror films often deal with viewers' nightmares, fears, revulsions and terror of the unknown. Plots within the horror genre often involve the intrusion of an evil force, event, or personage into the everyday world. Prevalent elements include ghosts, extraterrestrials, vampires, werewolves, demons, gore, torture, vicious animals, evil witches, monsters, zombies, cannibals, psychopaths, and serial killers.

To the zoo of Artis

A preview performance refers to a showing of a film to a select audience, usually for the purposes of corporate promotions, before the public film premiere itself. Previews are sometimes used to judge audience reaction, which if unexpectedly negative, may result in recutting or even refilming certain sections based on the audience response.

 

NorthBrabant fashion and shoes

Subtitles are derived from either a transcript or screenplay of the dialog or commentary in films, television programs, video games, and the like, usually displayed at the bottom of the screen, but can also be at the top of the screen if there is already text at the bottom of the screen. They can either be a form of written translation of a dialog in a foreign language, or a written rendering of the dialog in the same language, with or without added information to help viewers who are deaf or hard of hearing to follow the dialog, or people who cannot understand the spoken dialogue or who have accent recognition problems.

Van Gogh Shadow :: Luca Agnani

The Van Gogh paintings appearing in the video are as follows:

1. Fishing Boats on the Beach at Saintes-Maries
2. Langlois Bridge at Arles, The
3. Farmhouse in Provence
4. White House at Night, The
5. Still Life
6. Evening The Watch (after Millet)
7. View of Saintes-Maries
8. Bedroom
9. Factories at Asnieres Seen
10. White House at Night, The
11. Restaurant

12. First Steps (after Millet)
13. Self-Portrait

Soviet toys

Soviet Toys, a Russian political stop motion film of 1924 by Dziga Vertov, considered to be Soviet Union's oldest animated film.

 

More Sweetly Play the Dance

The South African artist William Kentridge has achieved a worldwide reputation with his large, poetic and incisive installations.
Over the last decades the artist has developed a multidisciplinary way of working that combines film, animation, drawing, music and theatre. Typical of his work are the powerful charcoal drawings that he turns into moving images. Kentridge’s work explores the historically charged past of his native country.
The artist is producing a large-scale installation for EYE Filmmuseum in Amsterdam. It is shown on eight large screens and accompanied by a soundtrack of an African brass band.

Film: images and ideas

What are Creative Commons licenses?

Creative Commons licenses provide an easy way to manage the copyright terms that attach automatically to all creative material under copyright. Our licenses allow that material to be shared and reused under terms that are flexible and legally sound. Creative Commons offers a core suite of six copyright licenses. Because there is no single "Creative Commons license," it is important to identify which of the six licenses you are applying to your material, which of the six licenses has been applied to material that you intend to use, and in both cases the specific version.

All of our licenses require that users provide attribution (BY) to the creator when the material is used and shared. Some licensors choose the BY license, which requires attribution to the creator as the only condition to reuse of the material. The other five licenses combine BY with one or more of three additional license elements: NonCommercial (NC), which prohibits commercial use of the material; NoDerivatives (ND), which prohibits the sharing of adaptations of the material; and ShareAlike (SA), which requires adaptations of the material be released under the same license.

Nightmare

Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place.

Promotion is also defined as one of five pieces in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five factors, and how much money to budget.

 

Its all Illusion

An illusion is a distortion of the senses, revealing how the brain normally organizes and interprets sensory stimulation. Though illusions distort reality, they are generally shared by most people. Illusions may occur with any of the human senses, but visual illusions (optical illusions), are the most well-known and understood. The emphasis on visual illusions occurs because vision often dominates the other senses. For example, individuals watching a ventriloquist will perceive the voice is coming from the dummy since they are able to see the dummy mouth the words. Some illusions are based on general assumptions the brain makes during perception. These assumptions are made using organizational principles (e.g., Gestalt theory), an individual's capacity for depth perception and motion perception, and perceptual constancy. Other illusions occur because of biological sensory structures within the human body or conditions outside of the body within one’s physical environment.