Infotainment can generally be identified by its entertaining nature. Infotainment may also involve the use of flashy graphics, fast-paced editing, music, sensationalism, and sometimes satire to catch the viewer/readers' attention. A precise academic consensus on the definition of what constitutes infotainment/soft news as opposed to hard news has not yet been reached. Many authors have commented that the ideas “are often not clearly defined or not defined at all”. Multiple authors have published their ideas of what each type of media involves, but they vary widely.
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