GIFs are suitable for sharp-edged line art with a limited number of colors, such as logos. This takes advantage of the format's lossless compression, which favors flat areas of uniform color with well defined edges.,They can also be used to store low-color sprite data for games. GIFs can be used for small animations and low-resolution video clips, or as reactions in online messaging used to convey emotion and feelings instead of using words. They are popular on social media platforms such as Tumblr, Facebook and Twitter. Videos resolve many issues that GIFs present through common usage on the web. They include drastically smaller file sizes, the ability to surpass the 8-bit color restriction, and better frame-handling and compression through codecs. Virtually universal support for the GIF format in web browsers and a lack of official support for video in the HTML standard caused GIF to rise to prominence for the purpose of displaying short video-like files on the web.
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