It happened before, and it still happens now and again today, but in the second half of the twentieth century, auteurs really got into making commercials: Ingmar Bergman, Jean-Luc Godard, David Lynch. Not, perhaps, the first names in filmmaking you'd associate with commerciality, but there we have it. Where, though, to place Federico Fellini, director of La Dolce Vita, Satyricon, and Amarcord, movies that, while hardly assembled by the numbers, could never resist the entertaining and even pleasurable (or the somehow pleasurably displeasurable) spectacle?
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