In filmmaking, a pitch is a concise verbal (and sometimes visual) presentation of an idea for a film or TV series generally made by a screenwriter or film director to a film producer or studio executive in the hope of attracting development finance to pay for the writing of a screenplay.
The expression is borrowed from "sales pitch". A pitch is used throughout different stages of production, such as casting and distribution, as well as to urge film producers to further fund a project. Filmmakers who devise a pitch tend to manufacture a production package, which is handed out to each potential investor during the pitch. The package contains the basic information for the filmmaker's project, such as a plot synopsis and budgeting values. Sometimes, filmmakers will produce an independent pitch trailer as a part of the package to help potential financiers better visualize the project and the filmmaker's vision.
The expression is borrowed from "sales pitch". A pitch is used throughout different stages of production, such as casting and distribution, as well as to urge film producers to further fund a project. Filmmakers who devise a pitch tend to manufacture a production package, which is handed out to each potential investor during the pitch. The package contains the basic information for the filmmaker's project, such as a plot synopsis and budgeting values. Sometimes, filmmakers will produce an independent pitch trailer as a part of the package to help potential financiers better visualize the project and the filmmaker's vision.
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