augustus 29, 1999

Dutch design



A main title designer is the designer of the movie title. The manner in which title of a movie is displayed on screen is widely considered an art form. It's often been classified as motion graphics, title design, title sequences and animated credits. The title sequence is often presented through animated visuals and kinetic type while the credits are introduced on screen.
Quality artists met this challenge by designing their artwork to "set a mood" and "capture the audience" before the movie started. An overall 10% jump in box-office receipts was proof that this was a profitable improvement to the introduction of their motion pictures.

Modern technology has enabled a much more fantastical way of presenting them through use of programs such as Adobe After Effects. Although a form of editing, it's considered a different role and art form rather than of a traditional film editor.




 

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