Video as Evidence

Video captured by citizens and activists can be instrumental in drawing attention to human rights abuses, calling for investigations and advocating for change. But many filmers want their videos to do more: they want their footage to expose abuse and help bring about justice. However, the quality of citizen video and other content rarely passes the higher bar needed to function as evidence in a court of law.

The Video as Evidence Field Guide provides basic and advanced practices activists can use to increase the likelihood that their footage can serve as evidence in criminal and civil justice processes, for advocacy, and by the media. It also aims to help activists and lawyers better collaborate on capturing and collecting valuable video evidence.
Download the guide for free at http://vae.witness.org/

Usage of metadata

French avant garde

The avant-garde are people or works that are experimental, radical, or unorthodox, with respect to art, culture, and society. It may be characterized by nontraditional, aesthetic innovation and initial unacceptability, and it may offer a critique of the relationship between producer and consumer.

The avant-garde pushes the boundaries of what is accepted as the norm or the status quo, primarily in the cultural realm. The avant-garde is considered by some to be a hallmark of modernism, as distinct from postmodernism.

Early stop motion

Stop motion (hyphenated stop-motion when used as an adjective) is an animation technique that physically manipulates an object so that it appears to move on its own. The object is moved in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a fast sequence. Dolls with movable joints or clay figures are often used in stop motion for their ease of repositioning. Stop motion animation using plasticine is called clay animation or "clay-mation". Not all stop motion requires figures or models; many stop motion films can involve using humans, household appliances and other things for comedic effect. Stop motion using objects is sometimes referred to as object animation.

Colored stencil film

Each frame of an extra print of the black-and-white film to be colored was rear-projected onto a sheet of

frosted glass, as in rotoscoping. An operator used a blunt stylus to trace the outlines of areas of the projected image that were to be tinted one particular color. The stylus was connected to a reducing pantograph that caused a sharp blade to cut corresponding outlines through the actual film frame, creating the stencil for that color in that frame. This had to be done for each individual frame, and as many different stencil films had to be made as there were different colors to be added. Each of the final projection prints was matched up with one of the stencil films and run through a machine that applied the corresponding dye through the stencil. This operation was repeated using each of the different stencils and dyes in turn.

Dutch Cinema Trailer - The Curious World of Hieronymus Bosch

Marketing a film
When a new film is made, it has to be advertised like any other new product, to let people know it exists and to encourage them to go to the cinema to see it.
The advertising of a film is known as film promotion or film marketing and the people who are responsible for this are the distribution company, so–called because they distribute (give out) the films to the cinemas and distribute the promotional material around the country.

The way in which a film is promoted can have a huge effect on whether or not it is successful. Films are expensive to make and if the public do not buy tickets at the box office to see the film, a lot of money will be lost.

 

It's all about Sensation

Crash is a 1996 British-Canadian psychological thriller film written and directed by David Cronenberg based on J. G. Ballard's 1973 novel of the same name. It tells the story of a group of people who take sexual pleasure from car crashes, a notable form of paraphilia.

The film generated considerable controversy upon its release and opened to mixed and highly divergent reactions from critics. While some praised the film for its daring premise and originality, others criticized its combination of graphic sexuality and violence. It premiered at the Cannes Film Festival, where it won the Special Jury Prize, considered the third-most prestigious prize of the festival.
As a photographic print is the positive made from its negative, so also the positive of self-crashing is arranging for a disaster to occur on the highway, and then watching the carnage from a preselected observation post. Disasters other than on the highway may be arranged — catastrophic fires, for example. For those members of the general public who have a touch of sadomasochism in them, disaster as an unrehearsed event is often a large part of the appeal of entertainment stunts and sports, from the circus to stock-car racing.

Garden of Earthly Delights

Here’s how the Dutch animators behind this project explain what’s unfolding before your eyes:

[We] cleared the original landscape of the middle panel of Bosch’s painting and reconstructed it into a hallucinatory 4K animation. The creatures that populate this indoor playground embody the excesses and desires of 21st century Western civilization. Consumerism, selfishness, escapism, the lure of eroticism, vanity and decadence. All characters are metaphors for our society where loners swarm their digital dream world. They are symbolic reflections of egos and an imagination of people as they see themselves – unlike Bosch’s version, where all individuals more or less look the same. From a horny Hello Kitty to a coke hunting penis snake. From an incarnate spybot to headless fried chickens. These characters, once precisely painted dream figures, are now digitally created 3D models. All of them have been given their own animation loop to wander through the landscape. By placing them altogether in this synthetic fresco, the picture is never the same. What the animation and Bosch’s triptych have in common is that you’ll hardly be able to take it all in, you can watch it for hours.

Moving Image Research Collections

In support of the mission of the University of South Carolina, Moving Image Research Collections (MIRC) preserves films and videos produced outside the American feature film industry, making them available to present and future audiences.

For more information about MIRC's history and holdings, visit our Collections page. Search for individual items in our Reference Catalog, or browse the collections in our finding aid repository.

Watch thousands of videos online on MIRC's Digital Video Repository.

Flying saucers

Science fiction film (or sci-fi) is a genre that uses speculative, fictional science-based depictions of phenomena that are not fully accepted by mainstream science, such as extraterrestrial lifeforms, alien worlds, extrasensory perception and time travel, along with futuristic elements such as spacecraft, robots, cyborgs, interstellar travel or other technologies. Science fiction films have often been used to focus on political or social issues, and to explore philosophical issues like the human condition. In many cases, tropes derived from written science fiction may be used by filmmakers ignorant of or at best indifferent to the standards of scientific plausibility and plot logic to which written science fiction is traditionally held.

The Women Of Nollywood

Film-making in Nigeria is divided largely along regional, and marginally ethnic and religious lines. Thus, there are distinct film industries – each seeking to portray the concern of the particular section and ethnicity it represents. However, there's the English-language film industry which is a melting pot for filmmaking and filmmakers from most of the regional industries.

Funkel Berlin

LED stands for light emitting diode and is a solid-state semiconductor device. Only recently, LED’s of sufficient power have become available to make practical LED film lighting possible. LED’s are extremely efficient but are still limited in overall light output when compared to any of the other light sources.
LED’s are by nature monochromatic, producing only a single wavelength of light. So the challenge of LED lighting has been in creating a full spectrum white light. This can be done in two ways, either by combining the light of red, green and blue emitting LED’s, or with white LED’s whereby the visible white light is actually created by phosphors that are excited by an ultra-violet emitting LED.

Ootmarsum

In 1932, Kodak introduced another new format, 8 mm, now called "Standard 8" or "Regular 8", which put four frames into the area occupied by one standard 16 mm frame. The film usually came in 16 mm wide "Double 8" form, which ran through the camera in two passes (one in each direction) and was slit in half after processing. The "Straight 8" variant came already cut to 8 mm width. In either case, the amount of film stock used per frame was again reduced by 75%. This finally brought home movies within the reach of the average family. The smaller format also made possible smaller and more portable cameras and projectors.

The introduction of Kodachrome color reversal film for 16 mm in 1935, and for 8 mm in 1936, facilitated home color cinematography. The availability of reversal film, both black-and-white and Kodachrome, was very important to the economics of home movie-making because it avoided the expense of separate negatives and positive prints.

Peterhof St Petersburg

The historical period drama is a film genre in which stories are based upon historical events and famous people. Some historical dramas are docudramas, which attempt an accurate portrayal of a historical event or biography, to the degree that the available historical research will allow.

Cinemakers:Stopmotion

Stop motion (hyphenated stop-motion when used as an adjective) is an animation technique that physically manipulates an object so that it appears to move on its own. The object is moved in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a fast sequence. Dolls with movable joints or clay figures are often used in stop motion for their ease of repositioning. Stop motion animation using plasticine is called clay animation or "clay-mation". Not all stop motion requires figures or models; many stop motion films can involve using humans, household appliances and other things for comedic effect. Stop motion can also use sequential drawing in a similar manner to traditional animation, such as a flip book. Stop motion using objects is sometimes referred to as pixilation or object animation.

Jutland

 

 

  

Image stabilization (IS) is a family of techniques that reduce blurring associated with the motion of a camera or other imaging device during exposure. Generally, it compensates for pan and tilt (angular movement, equivalent to yaw and pitch) of the imaging device, though electronic image stabilization can also compensate for rotation. It is used in image-stabilized binoculars, still and video cameras, astronomical telescopes, and also smartphones, mainly the high-end. With still cameras, camera shake is a particular problem at slow shutter speeds or with long focal length (telephoto or zoom) lenses. With video cameras, camera shake causes visible frame-to-frame jitter in the recorded video. In astronomy, the problem of lens-shake is amplified by variation in the atmosphere, which changes the apparent positions of objects over time.

Palm Sunday

The concept of tradition, as the notion of holding on to a previous time, is also found in political and philosophical discourse. For example, it is the basis of the political concept of traditionalism, and also strands of many world religions including traditional Catholicism. In artistic contexts, tradition is used to decide the correct display of an art form. For example, in the performance of traditional genres (such as traditional dance), adherence to guidelines dictating how an art form should be composed are given greater importance than the performer's own preferences. A number of factors can exacerbate the loss of tradition, including industrialization, globalization, and the assimilation or marginalization of specific cultural groups. In response to this, tradition-preservation attempts have now been started in many countries around the world, focusing on aspects such as traditional languages. Tradition is usually contrasted with the goal of modernity and should be differentiated from customs, conventions, laws, norms, routines, rules and similar concepts.

Vincent poem by Poe

Horror film is a film genre that seeks to elicit a negative emotional reaction from viewers by playing on their fears. Inspired by literature from authors like Edgar Allan Poe, Bram Stoker, and Mary Shelley, horror films have existed for more than a century. The macabre and the supernatural are frequent themes, and may overlap with the fantasy, supernatural fiction and thriller genres.

Horror films often deal with viewers' nightmares, fears, revulsions and terror of the unknown. Plots within the horror genre often involve the intrusion of an evil force, event, or personage into the everyday world. Prevalent elements include ghosts, extraterrestrials, vampires, werewolves, demons, gore, torture, vicious animals, evil witches, monsters, zombies, cannibals, psychopaths, and serial killers.

To the zoo of Artis

A preview performance refers to a showing of a film to a select audience, usually for the purposes of corporate promotions, before the public film premiere itself. Previews are sometimes used to judge audience reaction, which if unexpectedly negative, may result in recutting or even refilming certain sections based on the audience response.

 

NorthBrabant fashion and shoes

Subtitles are derived from either a transcript or screenplay of the dialog or commentary in films, television programs, video games, and the like, usually displayed at the bottom of the screen, but can also be at the top of the screen if there is already text at the bottom of the screen. They can either be a form of written translation of a dialog in a foreign language, or a written rendering of the dialog in the same language, with or without added information to help viewers who are deaf or hard of hearing to follow the dialog, or people who cannot understand the spoken dialogue or who have accent recognition problems.

Van Gogh Shadow :: Luca Agnani

The Van Gogh paintings appearing in the video are as follows:

1. Fishing Boats on the Beach at Saintes-Maries
2. Langlois Bridge at Arles, The
3. Farmhouse in Provence
4. White House at Night, The
5. Still Life
6. Evening The Watch (after Millet)
7. View of Saintes-Maries
8. Bedroom
9. Factories at Asnieres Seen
10. White House at Night, The
11. Restaurant

12. First Steps (after Millet)
13. Self-Portrait

Soviet toys

Soviet Toys, a Russian political stop motion film of 1924 by Dziga Vertov, considered to be Soviet Union's oldest animated film.

 

More Sweetly Play the Dance

The South African artist William Kentridge has achieved a worldwide reputation with his large, poetic and incisive installations.
Over the last decades the artist has developed a multidisciplinary way of working that combines film, animation, drawing, music and theatre. Typical of his work are the powerful charcoal drawings that he turns into moving images. Kentridge’s work explores the historically charged past of his native country.
The artist is producing a large-scale installation for EYE Filmmuseum in Amsterdam. It is shown on eight large screens and accompanied by a soundtrack of an African brass band.

Film: images and ideas

What are Creative Commons licenses?

Creative Commons licenses provide an easy way to manage the copyright terms that attach automatically to all creative material under copyright. Our licenses allow that material to be shared and reused under terms that are flexible and legally sound. Creative Commons offers a core suite of six copyright licenses. Because there is no single "Creative Commons license," it is important to identify which of the six licenses you are applying to your material, which of the six licenses has been applied to material that you intend to use, and in both cases the specific version.

All of our licenses require that users provide attribution (BY) to the creator when the material is used and shared. Some licensors choose the BY license, which requires attribution to the creator as the only condition to reuse of the material. The other five licenses combine BY with one or more of three additional license elements: NonCommercial (NC), which prohibits commercial use of the material; NoDerivatives (ND), which prohibits the sharing of adaptations of the material; and ShareAlike (SA), which requires adaptations of the material be released under the same license.

Nightmare

Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place.

Promotion is also defined as one of five pieces in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five factors, and how much money to budget.

 

Its all Illusion

An illusion is a distortion of the senses, revealing how the brain normally organizes and interprets sensory stimulation. Though illusions distort reality, they are generally shared by most people. Illusions may occur with any of the human senses, but visual illusions (optical illusions), are the most well-known and understood. The emphasis on visual illusions occurs because vision often dominates the other senses. For example, individuals watching a ventriloquist will perceive the voice is coming from the dummy since they are able to see the dummy mouth the words. Some illusions are based on general assumptions the brain makes during perception. These assumptions are made using organizational principles (e.g., Gestalt theory), an individual's capacity for depth perception and motion perception, and perceptual constancy. Other illusions occur because of biological sensory structures within the human body or conditions outside of the body within one’s physical environment.

Film is MOVEMENT

Kurosawa had an innate understanding that there is inherent drama in the wind blowing in the trees. Like Andrei Tarkovsky and later Terrence Malick, he liked to place human drama squarely in the realm of nature. The rain falls, a fire rages and that movement makes an image compelling. He understood that graphic considerations outweighed psychological ones – he simplified and exaggerated a character’s movement with the frame to make character traits and emotions easy to register for the audience. His camera movements were clear, motivated and fluid.

Cameraless filmmaking

16 mm film is a historically popular and economical gauge of film. 16 mm refers to the width of the film, with other common film gauges including 8 and 35 mm. It is generally used for non-theatrical (e.g., industrial, educational) film making or for low budget motion pictures. It also existed as a popular amateur or home movie making format for several decades, alongside 8 mm film, and later Super 8 film. In 1923, Eastman Kodak released the first 16 mm "outfit" consisting of a camera, projector, tripod, screen and splicer for $335. RCA-Victor introduced a 16 mm sound movie projector in 1932 and developed an optical sound-on-film 16 mm camera, released in 1935.

Cinema Remake

Cinema Remake shows that completely new creations can emerge from older work. The origins of the remakes are therefore sometimes difficult to find (sometimes literally distant because the so-called original does not exist at all). It means that the works stand alone and are therefore just as original as the so-called original.

Wild West Pictures

Western fiction is a genre of literature set in the American Old West frontier and typically set from the late eighteenth to the late nineteenth century. Well-known writers of Western fiction include Zane Grey from the early 20th century and Louis L'Amour from the mid 20th century. The genre peaked around the early 1960s, largely due to the popularity of televised Westerns such as Bonanza. Readership began to drop off in the mid- to late 1970s and has reached a new low in the 2000s. Most bookstores, outside of a few west American states, only carry a small number of Western fiction books.

 

Digital progress

The Archives Portal Europe also cooperates with Europeana to make archival material searchable and findable within its cross-domain approach of presenting cultural heritage objects online from libraries, archives, museums and audio-visual collections. We are an important strategic partner of Europeana and are working with them to develop a common digital infrastructure for cultural heritage across Europe.

Legoland again

The Dogme 95 Collective caught the attention of the international film world with its strict "vows of chastity" or rules for filmmakers that force filmmakers to concentrate on purity of story and the actors' performances rather than special effects and other cinematic devices.

The first Dogme 95 film, The Celebration (Festen), directed by Thomas Vinterberg, received many awards on the international film festival circuit and was named by both the Los Angeles Film Critics Association and the New York Film Critics Circle as the best foreign-language film of the year.

The members of the Dogme 95 Collective were von Trier, Vinterberg, Kristian Levring, and Søren Kragh-Jacobsen. Although the Dogme 95 movement originated in Denmark, filmmakers around the world soon experimented with the rigid guidelines and sought certification for their films as Dogme. 

 

Tenerife

a mobilephone film about a nice house on the island

La douce France

The earliest practical and commercially successful color photography reversal process was the Lumière Autochrome, introduced in 1907. This was an additive method, using a panchromatic emulsion coated on a thin glass plate previously coated with a layer of dyed potato starch grains. Autochrome plates were discontinued in the 1930s[1] after the introduction of Lumière Filmcolor in sheet film and Lumicolor in roll film sizes. Also using the additive principle and reversal processing were the Agfa color screen plates and films and Dufaycolor film, all of which were discontinued by 1961.

Leopold Godowsky, Jr. and Leopold Mannes, working with the Eastman Kodak Company, developed Kodachrome, the first commercially successful color film to use the subtractive method. Kodachrome was introduced in 1935 as 16mm motion picture film, and in 1936 as 35mm film for still cameras. The Kodachrome films contained no color dye couplers; these were added during processing.

 

Fisk in Sweden

Movement can be used extensively by film makers to make meaning. It is how a scene is put together to produce an image. A famous example of this, which uses "dance" extensively to communicate meaning and emotion, is the film, West Side Story.

Spanish clippings

Unlike traditional movies largely dominated by studios, clip movies are overwhelmingly supplied by amateurs. In May 2006, The Economist reported that 90% of clips on YouTube came from amateurs, a few of whom are young comedians. It, in effect, also brought amateur talents.

People of Barcelona

Today, 10 to 20% of box office receipts in Spain are generated by domestic films, a situation that repeats itself in many nations of Europe and the Americas. The Spanish government has therefore implemented various measures aimed at supporting local film production and movie theaters, which include the assurance of funding from the main national television stations.

Russia 9 may

Alex Author: Alex Soloviev
Author webpage: https://vimeo.com/alexsoloviev
Licence: ATTRIBUTION LICENSE 3.0 (http://creativecommons.org/licenses/by/3.0/us/)
Downloaded at Mazwai.com

 

 

Andrei Tarkovsky

Andrei Arsenyevich Tarkovsky (Russian: Андре́й Арсе́ньевич Тарко́вский; 4 April 1932 – 29 December 1986) was a Soviet and Russian filmmaker, writer, film editor, film theorist, theatre and opera director.

Tarkovsky's films include Ivan's Childhood (1962), Andrei Rublev (1966), Solaris (1972), Mirror (1975), and Stalker (1979). He directed the first five of his seven feature films in the Soviet Union; his last two films, Nostalghia (1983) and The Sacrifice (1986), were produced in Italy and Sweden, respectively. His work is characterized by long takes, unconventional dramatic structure, distinctly authored use of cinematography, and spiritual and metaphysical themes. His contribution to cinema was so influential that works done in a similar way are described as Tarkovskian.

The Trick

Magic (sometimes referred to as stage or street magic to distinguish it from paranormal or ritual magic) is one of the oldest performing arts in the world in which audiences are entertained by staged tricks or illusions of seemingly impossible or supernatural feats using natural means.These feats are called magic tricks, effects, or illusions.

The General

Reality television is a genre of television programming that documents supposedly unscripted real-life situations, and often features an otherwise unknown cast of individuals who are typically not professional actors, although in some shows celebrities may participate. It differs from documentary television in that the focus tends to be on drama, personal conflict, and entertainment rather than educating viewers.

Troyes city

The term digital rights describes the human rights that allow individuals to access, use, create, and publish digital media or to access and use computers, other electronic devices, or communications networks. The term is particularly related to the protection and realization of existing rights, such as the right to privacy or freedom of expression, in the context of new digital technologies, especially the Internet. Internet access is recognized as a right by the laws of several countries.

I have a dream about Troyes

  Fiction is the classification for any story created by the imagination and, therefore, not based strictly on history or fact. Fiction can be expressed in a variety of formats, including writings, live performances, films, television programs, video games, and role-playing games, though the term originally and most commonly refers to the major narrative forms of literature including the novel, novella, short story, and play. Fiction constitutes an act of creative invention, so that faithfulness to reality is not typically assumed; in other words, fiction is not expected to present only characters who are actual people or descriptions that are factually true. The context of fiction is generally open to interpretation, due to fiction's freedom from any necessary embedding in reality.

Renoir

Pierre-Auguste Renoir, commonly known as Auguste Renoir (25 February 1841 – 3 December 1919), was a French artist who was a leading painter in the development of the Impressionist style. As a celebrator of beauty, and especially feminine sensuality, it has been said that "Renoir is the final representative of a tradition which runs directly from Rubens to Watteau."

He was the father of actor Pierre Renoir (1885–1952), filmmaker Jean Renoir (1894–1979) and ceramic artist Claude Renoir (1901–69). He was the grandfather of the filmmaker Claude Renoir (1913–1993), son of Pierre.

Novoya Zemlya

A new Dutch film
Nova Zembla is a 2011 Dutch historical drama film directed by Reinout Oerlemans. It is the first Dutch feature film in 3D.

The film describes the last journey of Willem Barentsz and Jacob van Heemskerk through 1596-1597 when they and their crew tried to discover the Northeast Passage to the Indies. However, due to the sea ice, they are stranded on the island of Novaya Zemlya and have to spend the winter there in Het Behouden Huys (The Safe Home). The story is told through the eyes of Gerrit de Veer, and is loosely based on a diary he published in 1598 after his safe return. Gerrit is portrayed as having a relationship with Catharina Plancius, the daughter of the astronomer, cartographer and reverend Petrus Plancius, who pioneered the concept of the North East passage to reach the Indies. The Novaya Zemlya effect, first described by De Veer, is shown in the film, albeit in a non-historical fashion.

5 tricks to add depth to your shots

The Cinematographer's best kept secrets

Director/Cinematographer Matthew Rosen explains the tricks of the trade.

For more films, please subscribe on this channel and visit "KINETEK" on Facebook.

Champagne-Ardennes

Champagne is a sparkling wine produced from grapes grown in the Champagne region of France following rules that demand, among other things, secondary fermentation of the wine in the bottle to create carbonation, specific vineyard practices, sourcing of grapes exclusively from specific parcels in the Champagne appellation and specific pressing regimes unique to the region. Some use the term Champagne as a generic term for sparkling wine, but in most countries, it is illegal to officially label any product Champagne unless it both comes from the Champagne region and is produced under the rules of the appellation.

The primary grapes used in the production of Champagne are black Pinot noir and Pinot Meunier but also white Chardonnay. Champagne appellation law only allows grapes grown according to appellation rules in specifically designated plots within the appellation to be used in the production of Champagne.

Auxerre

In filmmaking and video production, a crane shot is a shot taken by a camera on a crane or jib. The most obvious uses are to view the actors from above or to move up and away from them, a common way of ending a movie. Camera cranes go back to the dawn of movie-making, and were frequently used in silent films to enhance the epic nature of large sets and massive crowds.

Svalbard

Henk de Velde (sailing) en Frans Mouws (filming)

Svalbard formerly known by its Dutch name Spitsbergen) is a Norwegian archipelago in the Arctic Ocean. Situated north of mainland Europe, it is about midway between continental Norway and the North Pole. The islands of the group range from 74° to 81° north latitude, and from 10° to 35° east longitude. The largest island is Spitsbergen, followed by Nordaustlandet and Edgeøya.

Administratively, the archipelago is not part of any Norwegian county, but forms an unincorporated area administered by a governor appointed by the Norwegian government. Since 2002, Svalbard's main settlement, Longyearbyen, has had an elected local government, somewhat similar to mainland municipalities. Other settlements include the Russian mining community of Barentsburg, the research station of Ny-Ålesund, and the mining outpost of Sveagruva. Svalbard is the northernmost settlement in the world with a permanent civilian population. Other settlements are farther north, but are populated only by rotating groups of researchers.

 

The Cinematographer

THE CINEMATOGRAPHER
[By Charles G. Clarke, ASC] As some confusion exists about the title director of photography, perhaps a brief summary at this time would be in order. Since the inception of the movies, there have been cameramen. Then, as the peculiar technique of cinema was developed, the cameraman became the cinematographer. As the industry progressed, cinematography took on specialized fields. The cinematographer now devoted more of his talents to composition and lighting and left the mechanics of the camera to members of his staff. Today he directs and supervises the efforts of a large crew of workers, and is known as the director of photography. He selects the composition, sets the exposure, conceives the lighting, and designates the filters or other photographic controls to be employed.