Making a video requires many stylistic components, so much so that the pre-production phase can become overwhelmingly chaotic without careful planning. It’s not uncommon for filmmakers to get lost when deciding on what visual style they want their video to have. One way filmmakers plan and keep track of their chosen aesthetic are mood boards. You’ve likely heard the term before. Mood boards are used across various industries and for various reasons. But for filmmakers, they can be a huge help when working through pre-production
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