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Types of industrial film The genre is composed of advertising films, educational films, industrial videos, training films, social guidance films, and government-produced films. While some may borrow themes from well-known film genres such as western film and comedies, what defines them is a sponsored rhetoric to achieve the sponsor's goals, rather than those of the creative artist. Sponsored films in 16mm were loaned at no cost, except sometimes postage, to clubs, schools, and other groups