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In media and advertising, nostalgia-evoking images, sounds, and references can be used strategically to create a sense of connectedness between consumers and products with the goal of convincing the public to consume, watch, or buy advertised products. Modern technology facilitates nostalgia-eliciting advertising through the subject, style, and design of an advertisement. The feeling of longing for the past is easily communicated through social media and advertising because these media require the participation of multiple senses, are able to represent their ideas entirely, and therefore become more reminiscent of reality.