Wednesday, 17 January 2018

Australia in pictures

It is true that users generally don’t want to watch a beautiful four-minute mini-doc that comes after a 30-second pre-roll ad. That’s video as we now know it. But what the market is showing, and what I fundamentally believe, is that viewers want to immerse themselves in a visual story that makes use of the full range of creative techniques afforded by the tiny little computer in their hand that’s connected to the internet. And what that looks like is not exactly a “video” — that’s a new form of journalism.

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