There are fewer film critics on television and radio in the last thirty years. Most film criticism in general does not hold the same place it once held with the general public.
However, in recent years, there has been growing concern in the film industry of the influence of online film criticism which is becoming much more influential, especially with the review aggregate website, Rotten Tomatoes, which as blamed for several films in 2017 underperforming because of the low score derived from film critics that the website posted for most of them. This has led to studies such as one commissioned by 20th Century Fox claiming that younger viewers give the website more credibility than the major studio marketing, which undercuts its effectiveness.
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