Campaign started in Eindhoven
The Kid Power program is administered by the U.S. Fund for UNICEF (USF). The more kids move, the more Kid Power points they earn. Kid Power points are converted to funding by USF partners, parents and fans, which UNICEF uses to deliver lifesaving packets of therapeutic food to severely malnourished children. Target is a proud sponsor of the Kid Power program. The U.S. Fund for UNICEF does not endorse any brand or product.
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