Bitburger is a 4.8% abv Pilsner with annual sales of 1.2 million hectolitres. The popularity of Bitburger extends beyond the local area of Bitburg. Although Germans generally prefer local breweries, it is a popular beer throughout Western Germany, and is favored in many areas of North Rhine Westphalia even over Alt beer or Kölsch, which are popular in Düsseldorf and Köln.
The company slogan is, "Bitte ein Bit." This is literally, "Please, a Bit," or "a Bit, please." In the 1970s a second slogan was introduced, "
Geen opmerkingen:
Een reactie posten