In 1902, Pathé acquired the Lumière brothers' patents and then set about to design an improved studio camera and to make their own film stock. Their technologically advanced equipment, new processing facilities built at Vincennes, and aggressive merchandising combined with efficient distribution
systems allowed them to capture a huge share of the international market. They first expanded to London in 1902 where they set up production facilities and a chain of movie theaters. By 1909, Pathé had built more than 200 movie theaters in France and Belgium and by the following year they had facilities in Madrid, Moscow, Rome and New York City plus Australia and Japan. Slightly later, they opened a film exchange in Buffalo, New York. Prior to the outbreak of World War I, Pathé dominated Europe's market in motion picture cameras and projectors. It has been estimated that at one time, 60 percent of all films were shot with Pathé equipment.
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