A soundbite is an audiolinguistic and social communications phenomenon whose nature was recognized in the late 20th century, helped by people such as Marshall McLuhan. It is characterized by a short phrase or sentence that deftly captures the essence of what the speaker is trying to say.
Soundbites are a natural consequence of people placing ever greater emphasis on summarizing ever-increasing amounts of information in their lives.News media in particular cherish soundbites. Reporters agree that the best news footage contains at least one soundbite. Soundbites are useful to help guide footage editors focus on parts of dialogue that help advance the overall message.
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