Thursday, 12 January 2012

Don't forget the titles


'Forget The Film, Watch The Titles' hosted by Submarine Channel in MU Eindhoven.

Film Title Design is and always has been an essential part of any motion picture.

The Main Title Design consisted of the film company’s name and/or logo and the presentation of the main characters along with the actor’s names, generally using that same artwork. Then, early in the 1930s the more progressive motion picture studios started to change their approach in presenting their screen credits. The major studios took on the challenge of improving the way they introduced their films. They made the decision to present a more complete list of credits to go with a higher quality of artwork to be used in their screen credits.
Quality artists met this challenge by designing their artwork to “set a mood” and “capture the audience” before the film began.
Modern technology has enabled a much more fantastical way of presenting them through use of programs such as Adobe After Effects. Although a form of editing, it is considered a different role and art form rather than of a traditional film editor.

   

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